This generation is highlighted by mobile devices. The evolution in connectivity wouldn’t cease as newer innovations are being introduced each year. B2B companies are leveraging these advancements in their lead generation. According to MarketingProfs, at least 49 percent of B2B marketers use mobile marketing for generating B2B leads. This only goes to show that going [...]

Strong web presence can be clearly demonstrated by a good B2B online lead generation campaign as embodied in your company landing pages. But the true success all depends on the quality of your landing pages, whether in your company blog, social media profile or corporate website. While you can always count on your prospects to [...]