Do you have in mind that you can add aside from the challenges cited by the attendees of the CMO Club Summit this year? what are your marketing challenges and strategies?
Every deal starts with a conversation. In B2B Marketing, conversations are rather hard to come by. Sure, you can always call a company and ask for information, but when it comes to reaching a decision-maker and inviting him to a face-to-face meeting or phone call, it can be a little trickier that most people think. [...]