Anyone can vouch that selling IT products and services is a boring thing. Still, there are ways that businesses in the industry can use to enhance their IT lead generation. One of these is social media. As social networking sites become more relevant to businesses, it is vital for IT companies to create effective social […]

Providers of disaster recovery (DR) solutions know all too well what their clients want. Ever since data loss and system downtime became threats to operational continuity, businesses are willing to invest in advanced DR solutions as a way to maintain efficiency and lessen the high costs of recovering affected data. To offer a recent development, […]

Suppliers of IT and software solutions are always finding ways how to market their products well. They can’t risk being content with just one IT lead generation and appointment setting strategy. As far as we know, the B2B market is highly erratic. There’s no telling if a buyer will still consider purchasing your solution tomorrow! […]

  “It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for […]

In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult […]