When it comes to IT and VOIP products, B2B lead generation plays a key role in ensuring that businesses gain optimum leverage. High profile business partners are out there, willing to invest for solutions that can give the best possible benefits. And as a service provider, you should be able to efficiently reach out to [...]

Anyone who has been in the B2B industry and came out alive would agree: Selling is hard. Indeed, industry players have upped the ante as social media has become a rallying point for business growth. But this is not to say the telephone has fallen from our favor. There is still compelling relevance in using [...]

This generation is highlighted by mobile devices. The evolution in connectivity wouldn’t cease as newer innovations are being introduced each year. B2B companies are leveraging these advancements in their lead generation. According to MarketingProfs, at least 49 percent of B2B marketers use mobile marketing for generating B2B leads. This only goes to show that going [...]

Strong web presence can be clearly demonstrated by a good B2B online lead generation campaign as embodied in your company landing pages. But the true success all depends on the quality of your landing pages, whether in your company blog, social media profile or corporate website. While you can always count on your prospects to [...]