Entries by Barbara Mckinney

How to Find IT Clients in Ohio

Ohio may not be as complicated as New York or the Silicon Valley, but it certainly has its charm. It is not because you don’t get any competition, far from it. In a town like Ohio, you get the chance to be more creative and involved unlike the city slickers. In an article in Cleveland.com, […]

Insufficient Targeted Marketing? Follow these Personalization Pointers

The gist of effective targeted marketing is engagement. Aside from undertaking demand generation activities, businesses make use of various strategies to enhance their conversations with potential clients. There are numerous ways to effectively generate B2B sales leads. But when it comes to engaging specific groups, personalization is but a sacred principle. Creating content anchored on […]

The Most Helpful (yet Often Neglected) Tips for a More Profitable Lead Prospecting

Vital to any business organization catering B2B interests is lead prospecting. Looking for leads that are sure to end in a sale is a priority that managers should never neglect. Otherwise, without undertaking the best practices in lead prospecting, B2B enterprises can only do so much as feed their sale pipelines with unwilling prospects and […]