Branding Ideas for Cloud Computing Companies

Branding Ideas for Cloud Computing Companies

 

We don’t need Coldplay to tell us about number and figures in the cloud computing industry. But Statista sure does have all the information we need to get us started on building a cloud-based service.

Cloud computing remains to be an important driver for growth in the IT industry and it makes perfect sense for this segment to grow exponentially. More and more companies are looking towards the cloud (particularly software-as-service) to streamline essential business processes. From CRM down to lead management, you can never really deny the value of cloud-based services to the broader aspects of managing a business.

These realizations will only propel growth even further. A Forbes article offers a positive outlook, saying that this segment of the IT market will be able to surpass initial projections. By the end of 2017, SaaS will have grown 36.6% and raked in a hefty $34.7 billion. In five years tops, it will manage to reach the $100-billion mark.

These numbers only indicate that there is greater adoption among businesses that need to cash in on the cloud to improve operational performance and revenue generation. These trends will only encourage executives to increase their IT budget in a bid to update their infrastructure and implement business process software across every aspect of the enterprise.

Seeing that there is a high demand for cloud-based services, IT companies will have to stay competitive and ensure that their software products, including SaaS, get the right customers that they deserve. At best, companies that are active in the cloud-computing arena will need to create bridges through their brands. And like building bridges, creating a brand that attracts the right customers involves looking implementing ideas that cater to this end.

Related: Marketing: How to Convince Prospects to Move to the Cloud

With that said, brand-building is undoubtedly an important part of marketing and sales since you can never get customers without getting them acquainted with you.Fortunately, we are happy enough to share some neat ideas for putting your products and services front and center.

Want to get a large slice of the cloud market? Here’s how:

Authenticity is key

And it’s obvious that companies will need to create an identity that’s totally different from what their competitors put on. But often, being authentic is something that tantamounts to practicing a tap dance routine. It’s not exactly a good comparison, but hear us out when we say that crafting an attractive brand entails a lot of hard-work and requires the inputs of sales, marketing, and advertising. Granted, when it comes to being authentic, your team should be able to emphasize recognition as well as reputation.

Make connections

You can never truly create a brand that resonates with your audience if you fail in reaching out to their expectations and demands. When comes down to it, IT companies will have to do a great deal of identifying what their audiences want and build a brand strategy from the way they interact. This bottom-up approach to creating your marketing plan will surely provide you with the intelligence you need to draft a blueprint for your next digital campaigns.

Related: Cloud Marketing: How Marketers are Getting It Wrong

Reviews and testimonials

Taking advantage of what your past and present clients have to say about your service is also helpful, at least in crafting your identity towards future clients. After all, people will need to know what it’s like working with you, and giving them something to read up on (a featured review or a testimonial posted on your site) will save them the trouble of making assumptions about your service.

Industry events

Product unveilings and IT expos can offer you a good avenue to grow your brand’s visibility. For that, you will need to get a head’s up on important industry events where there is an opportunity to grow your network and, more importantly, give your brand a much-needed boost in appeal.

Contribute

Let your voice be heard. Whether it’s a take on a new IT product or an opinion about cryptocurrencies, expressing and sharing your thoughts on crucial industry-related issues can further increase your brand’s clout. What’s more, it also provides potential customers a glimpse as to how knowledgeable you are about everything that happens in this highly competitive arena.

 

Generate the qualified and targeted customers for cloud software.