This is a challenge that has never failed to capture the dreams of countless IT telemarketing representatives. After all, in the cloud computing business, when you are able to get the attention of a CEO, especially if they are interested in your web hosting service, then it can mean a lot for your business. Turning them into qualified IT leads can be a huge coup for you. But how will you do it? There are so many things that you have to remember, that is true, but these four pointers will definitely show the way in your IT appointment setting campaign:
- Being honest – you send a bad message to the CEO if you tend to lie your way into getting into their direct line. By being honest, they might actually be more impressed with you.
- Go straight to the point – CEOs are busy people, so you should go straight to the point. In this way, you send your message faster, and you show them that you value their time.
- Let your presentation be clear– a CEO will appreciate it more if you can present your facts in a clear and concise manner. You should also not overload them with data that they have to digest.
- Help them to the top – you should make it a point to show the CEO that you can get them to the top. That is an important clincher in your IT appointment setting meeting.
Follow these points, and you can be sure to make your IT telemarketing campaign a success.