Way back 2000 to 2006, SEO was all about exchanging and buying links and directory submissions. As Google aims to provide the best and relevant search results for its users, SEO strategies must conform to certain guidelines. However Google spammers didn’t stop to exploit the algorithm, formulating tricks to manipulate the king of all the search engines.
It didn’t take long when manual penalties were passed and had affected many websites. Bad experience truly shaped Google to become wiser and bolder. Now the golden rule was imposed, if you don’t do white hat then do white hat. If you still choose the unethical way, your efforts will just be wasted.
It was just the latter that SEO peeps realized that link building was actually about ‘earning‘ and only those who keep up with the changes stays.
A nicely crafted infographic from globe runner illustrates the evolution.