Accuracy Or Reach: Which Is Best For IT Leads?

Accuracy Or Reach: Which Is Best For IT Leads?

IT lead generation is no simple task. You need to be at your best if you want to get any chance of generating qualified IT leads. There is also the question of what are your particular goals are, since this will affect the medium that you will use to find prospects and convert them into viable sales leads. So far, there are two important, yet conflicting, factors that you need to consider: accuracy and reach.

Accuracy is simply your ability to send the right message to the right people at the right time. Reach can be said to be your ability to send your message to the most number of people at a given geographical or economic area. Now, in the course of your appointment setting campaign, you will realize this reality: to increase accuracy, you need to compromise on reach. To reach the maximum audience with your message, you need to sacrifice on accuracy. There is no way around it. This is the dilemma of a lot of IT telemarketing firms these days.

The reason for this problem is due to the nature of both accuracy and reach, and the desire of some IT companies to have both. That can never happen. You need to stick to only one goal, and make sure it works perfectly. Only then will you be able to generate sufficient IT leads for your business. If you want to change tactic, then finish up the campaign and switch to the new one. Remember, you cannot do both.