Entries by Barbara McKinney

Outsourcing IT Sales Lead Generation Services: A Smart Option?

Many sales teams in the IT industry often feel disgruntled about their pipelines. Filling a pipeline with high-quality IT sales leads is usually difficult, especially in marketing complex enterprise solutions. But, difficult as it is, lead generation is vital to business growth and this should always be given significant attention. The process of executing a […]

Generate IT Sales Leads With Ease: Hire An IT Telemarketing Company

Generating business-to-business leads for technology intensive products and services is something that most IT companies find very challenging. This is because businesses are required to align their technology decisions with people, process and strategy, and it takes huge amount of time and resources to purchase and implement new information technology. IT lead generation through telemarketing […]

Get Better Results With Intelligent IT Telemarketing

In the B2B world, business executives always have sleepless nights thinking about their marketing challenges, and just like in any other industry, marketing in the IT sector can be quite stressful. Most B2B professionals would agree that one of the most critical aspects of marketing is lead generation. Generating high-quality leads, especially for enterprise solutions, […]

Hiring an IT Lead Generation Company

Why Should Your Technology Business Hire an IT Lead Generation Company? Marketing information technology products and services is tough. It requires a broad understanding of corporate buying processes and enterprise sales cycles. In order to effectively promote and sell technology, an IT company must use the most efficient business-to-business marketing method, which is telemarketing. But, […]