Generating business-to-business leads for technology intensive products and services is something that most IT companies find very challenging. This is because businesses are required to align their technology decisions with people, process and strategy, and it takes huge amount of time and resources to purchase and implement new information technology. IT lead generation through telemarketing […]
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About Barbara McKinney
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Entries by Barbara McKinney
In the B2B world, business executives always have sleepless nights thinking about their marketing challenges, and just like in any other industry, marketing in the IT sector can be quite stressful. Most B2B professionals would agree that one of the most critical aspects of marketing is lead generation. Generating high-quality leads, especially for enterprise solutions, […]
In today’s high technology marketing and selling environment, the key to a successful lead generation campaign for most technology and professional services is not just to look for prospects to speak with, but also look for prospects that will buy. IT companies know very well that finding high-quality technology sales leads is not an easy […]
Why Should Your Technology Business Hire an IT Lead Generation Company? Marketing information technology products and services is tough. It requires a broad understanding of corporate buying processes and enterprise sales cycles. In order to effectively promote and sell technology, an IT company must use the most efficient business-to-business marketing method, which is telemarketing. But, […]