Entries by Barbara Mckinney

The Search Evolution: Link Building to Link Earning

Way back 2000 to 2006, SEO was all about exchanging and buying links and directory submissions. As Google aims to provide the best and relevant search results for its users, SEO strategies must conform to certain guidelines. However Google spammers didn’t stop to exploit the algorithm, formulating tricks to manipulate the king of all the […]

What IT Buyers Really Think of Your Marketing

In marketing, before you execute strategies you will need a careful plan, a plan which should be based on facts. IT and Tech could be a complicated industry to understand without all the knowing.  Somehow, you got to know your marketing numbers and its state before you set forth to your destination. What if you could listen to […]

How to Make Friends with Search Engines: Tips for Greater Online Visibility and Better IT Sales Leads

When you think about it, marketers and search engines share a complicated love-hate relationship. For instance, businesses refine their search strategies to coincide with current search engine requirements only to find out that new updates have been rolled out. It’s like two people arguing over whether they go to an Italian or French-themed restaurant, and […]