Entries by marlon

Focus On Closing Deals, Loss More IT Leads

If there is one thing that you ought to realize when in an IT lead generation campaign, the more you want to reach the end, the less likely for you to generate qualified IT leads. When your sole motivation to keep in touch with business prospects is to simply make a sale, they will develop […]

Accuracy Or Reach: Which Is Best For IT Leads?

IT lead generation is no simple task. You need to be at your best if you want to get any chance of generating qualified IT leads. There is also the question of what are your particular goals are, since this will affect the medium that you will use to find prospects and convert them into […]

IT Lead Generation Lessons From Bill Gates

It can be tough to perform an IT lead generation campaign. There are so many things that can happen that will affect your productivity. The problem here is that most of us often fall victim to complacency. We think that we have the best plan in generating IT leads only to end up at the losing end. […]