Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising.
Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. With regards to quality of IT leads, blogs trump all other social media platforms, which is all the more reason why companies should focus their social spending for that particular area.
Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting.
We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads.
Make your design nifty yet simple. Aesthetic considerations are important in blogging. People stick with the content longer when they are met by a blog design that strikes a perfect balance between functionality and ease of reading. Besides, information has to be delivered clearly, complemented by a presentation that doesn’t pass off as utterly extravagant, with inappropriate color schemes and fonts typically found in a rush job of an art project. If you want to obtain a high grade from visitors, then you better keep your blog design professional.
Diversify your content. Don’t settle with your blog articles as the main drivers for IT leads. Always strive to create as much unique content as possible. Diversify your content mix with infographics, slideshows, the works. This will at least increase the possibilities of generating qualified IT sales leads.
Offer an effective CTA. A call to action is crucial in lead capturing as it incites visitors into supplying their information in your fill forms. You should therefore align your blog with marketing messages from other platforms.
Make them jump. One aim of having an effective blogging platform is to keep visitors interested in your content. This is done by linking keywords to other blog content so that visitors can explore your offers further.
Keep yourself visible. The difficult part about blogging is promoting it via search engines. Search marketing is always a difficult task that marketers in the IT business encounter, which is why some businesses decide to outsource their IT lead generation to a B2B multi-channel marketing company.