Web hosting services using telemarketing to promote themselves? That may sound like a very ridiculous idea, but it is true. This is a very good combination. In the field of web hosting providers, the need to garner more customers is intense. In terms of the number of companies in need of web hosting, there is not that many of them. You need to get an edge over the stiff competition. There are many ways to do that, and one of the most trusted methods is by using professional IT telemarketing services. And that is a method that may naturally leave a few heads scratching.
After all, telemarketing is just one of the many mediums of communication with prospects. For the tech-savvy entrepreneur, they will point out other options, like social media (Twitter, Facebook, Google+, blogs, etc.), email campaigns, as well as search engine marketing. But none of these can compare to the results delivered by professional telemarketers. The amount of web hosting leads generated through this method is substantial, not to mention the measurability of results is more clear-cut in this manner.
Still, that does not mean that this should be the sole medium to be used in IT appointment setting. What you should do is to augment each marketing medium with each other, covering their inherent weaknesses and focusing on their strengths. When properly put together, this can mean a lot of IT leads coming in.
Outsourcing this kind of work is not a bad idea. After all, you are the expert in the web hosting business. You should leave the marketing to the experts in that business.