Innovation is a real need for any business, this is the undeniable truth. For you to find, qualify, and convert IT sales lead require you to have skills that are out of the norm. And if there is one thing that businesses like Kodak, Kmart, and United Airlines had in common, is that their IT lead generation efforts were confined to the norm. Do not be like that. If you want to innovate in the appointment setting business, throwing your common sense into the wind might be the best thing you can ever do.
In order for your business to be innovative, you and your marketing team must possess two qualities: one, you must be able to effectively monitor the latest market trends and buying behavior, and two, you must be able to react and adapt to these changes rapidly. These two are the most important qualities that you must possess if you want to be more effective in generating B2B leads. Problems tend to bring out the innovative mindset in all of us. But what makes all the difference is our willingness to try something new (e.g. social media), or something old-but-proven (e.g. telemarketing) for the sake of our marketing success.
Sometimes, doing the craziest thing can be the best move for your lead generation campaign. Letting fear (not to mention common sense) hold you back may not do well for the future of your business. Do not be afraid to take the first step. This might be the best decision you might ever make.