If there is one thing that you ought to realize when in an IT lead generation campaign, the more you want to reach the end, the less likely for you to generate qualified IT leads. When your sole motivation to keep in touch with business prospects is to simply make a sale, they will develop a feeling of resentment. You just make yourself look like a manipulator. That is not a good sign, since you need their goodwill and trust before you can turn sales leads into an actual sale. What can make it worse is that they will tell others about you, which will make you lose potential business leads in the future.
Of course, customers and business prospects understand that you need to make a sale. What they simply want is that you put aside your need and attend to what they need. They want to hear the truth from you, even if it means lost sales in your IT telemarketing campaign. A better approach to customers is to think of them as long-term investments. If you can help them find the answer they are looking for, even if it means knocking at your competitor’s door, you build goodwill with them. They will be pleased with you, and you will find it easier to conduct an appointment setting campaign with them in the future.
Reaching short-term goals is good, but if it will start affecting future sales leads, then your actions might not be appropriate. Always be concerned for your long-term success.