Not that any blood has been shed, but the recent news about Michael Dell wanting to turn his company back to private has certainly ruffled a few feathers from major investors. Other issues notwithstanding (not to mention the real reason for investors to object), this event does give us some pointers in handling our own IT lead generation campaigns. How can we effectively generate IT leads? It lies with the way you communicate with your prospects. How you express your points, as well as explain issues raised by prospects, will affect your ability in getting qualified sales leads. You can start doing things right by:
Getting a good communication medium – social media and email is a good start, but if you want to have a more personal communication tool, then conducting an IT telemarketing campaign can be a good place to start.
Craft an effective message – sometimes, conflict arises from the ambiguity of your business message. Creating several drafts, and reviewing each, can help reduce the confusion. This practice can also improve the performance of your appointment setting campaign.
Work with the right people – each marketing specialist is, well, specialized, so you need to know what particular skill-set you will need to get more sales leads efficiently. Making a choice can be hard, but as long as you do your homework, you can find the perfect person for the job.
Keep these tips in mind, and you can be sure to be in a good spot in your IT lead generation campaign.