Watching Pawn Stars on TV is one of my favorite past times or ways to unwind. One of the most memorable characters there is Rick Harrison, the iconic owner of a Las Vegas pawnshop. What is so interesting in watching the show is how he juggles his time closing deals, finding goldmines in stuff people bring in, not to mention deal with his Old Man (the grumpy guy who has been there, done that), his son (who can be a bit immature), and his son’s friend (who spends an awful lot of time playing arcade games). The show can also give us great ideas on how to generate IT leads, as well as ensure our IT lead generation campaign performs smoothly. So, what pointers can you learn in the show?
- Do not fear saying ‘No’ – walking away from potential sales leads is part of business. This is a lesson taught in Pawn Stars. Rick, as the owner, knows his market, uses his instincts, as well as an idea how much an item will cost. If he the price is lower than his bottom line, it might be a good idea to walk away from the deal.
- Being open and professional – unlike some entrepreneurs, who seek to squeeze the last cent out of business prospects, Rick goes about his business in an open and professional manner. If asking price of the customer is too high, he gives a clear explanation why he cannot take it. And he never takes the job personally.
- Being fair – in the show, no one leaves a loser. Even if the price is less than what a customer expects, Rick does his best to explain the reasons why. There are even times when he actually pays more for an item because of its value. This is a good lesson for our appointment setting campaign, where being honest with our prospects is actually a good investment for business.
- Being real – sure, the direct-to-camera explanations that Rick gives was probably fed to him by the production staff, but at least he is honest enough to admit that he is not the expert in everything. The experts he calls in shows how willing he is to take a third-party advice. That is being honest, one that IT telemarketing representatives should really take note.
- Enjoying the work – to start with, you cannot call work a pain in the neck if you genuinely love your work. Nothing can be more enjoyable than doing something you love every day, just like the people in Pawn Stars. You can take a page out of this for your own business. As long as you love your business, you can never call it work at all.
There are plenty of other lessons that you can learn from the show, but the most important ones are written here already. Keep these pointers in mind, put these to action, and you will be able to do well in your IT lead generation campaign.