IT lead generation is one of the biggest obstacles of any IT company. Struggling in every stage of the entire process is quite a heavy cross to carry. This circumstance is made even worse by mediocre results, despite the hard work, large sums of cash outlay and dedicated time. For some IT firms who have resorted to outsourcing, they will practically say that they will not look back from their mistakes. As the phrase goes, been there, done that.
When a final decision is made in favor of outsourcing, there is a need to be more careful. After all, it is your company’s investment that is at stake. For one thing, the pressure is off from your shoulders. But, that’s it. The pressure is on to a service provider and you have to choose a reliable lead generation optimizer, not less than the best that will provide you a bucket of IT sales leads.
Here are some of the highlights that you ought to know in outsourcing.
Lay down your expectations.
Your partner must meet your expectations. So, first you have to tell the outsourcer what you expect from them. However, do not be too exaggerated in making demands. Express your desires with reasonable considerations.
Offshore outsourcing is cheaper than onshore.
True enough, contracting an offshore telemarketing firm is less expensive than an onshore company. This is so because foreign nations, like Philippines and India, have cheaper labor. However, this does not mean that quality is trade off for cost reduction. Even for a lower price, offshore service providers have been very effective in IT lead generation.
You do not have control in the program, but has the right to modify or improve something.
As a client, it is your unalienable right to amend or make suggestions before, during and after the campaign. In fact, outsourcers want their call scripts to be checked first by their clients, which is an apparent action that you are not at all just part of the audience. Since you are involved in IT lead generation, you will work with them to offer correct IT concepts. However, since telemarketing firms are experts in this marketing program, it would be best to give them respect.