Much talk about outsourcing IT lead generation highlights on the reduction of costs. Outsourcing has attracted several technology companies due to the fact that they can save on operational costs. However, if decrease in expenses is the only reward that outsourcing can offer, is it really worth it?
One of the great advantages of outsourcing IT lead generation, other than the often overstated cost reduction, is access to specialized skills. Competitive and professional telemarketers are the best assets of any telemarketing service provider. It is through their talents that other advantages spring forth. Remove them from the picture and it is as if you have just killed the outsourcer.
Truly fortunate, IT companies gain free access to the different skills possessed by the pool of talents employed by a reputable third party service provider. Their abilities include excellent verbal communication along with other equally important attributes. IT sales leads cannot be obtained the without the IT telemarketers’ versatility in language, technology savvy and customer service skills. No qualified appointment will be set if agents are devoid of listening, interpersonal and managerial prowess. IT lead generation will remain a series of complicated activities if the people behind it lack sales and marketing capabilities.
It is therefore a responsibility of every IT companies to evaluate the performance of the telemarketers when outsourcing IT lead generation. This assessment will ensure that the workforce is qualified, probably more than qualified, to manage telemarketing functions within the expectations or above par.