A little over than 10 years after its conception in May 2003, WordPress continues to dominate the web in terms of market share and popularity among top blog publishers in the last half decade. According to an annual study by Royal Pingdom, WordPress’s market share rose to 52% in 2013, up from 48% last year.
The lead is stunningly huge when compared to competing blog platforms:
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According to WordPress itself, there are currently over 65 million WordPress sites active online, written in over 120 languages worldwide. Even more astonishing is the fact that 18% of all internet sites are based on WordPress. That’s almost one-fifth of the entire web. Historically, WordPress was popular only as a personal publishing site, but eventually it matured into a platform that can accommodate various web content, which makes it a perfect haven for online marketers.
When the business sector took notice, WordPress became more widespread. Online profiler BuiltWith (www.builtwith.com) declared that among the top 10,000 sites, a whopping 53% uses WordPress. Meanwhile, among the top 1 million sites, 65% are WordPress-built.
What accounts for this unequaled preference for WordPress?
Web-based CMS. WordPress makes it easy to manage all content tasks through a Web browser on a desktop and even in a mobile environment.
Amateur-friendly. As WordPress requires no coding work to develop a site, any creative marketing team without prior programming skills can initiate, maintain and update the site and its content.
Plug-ins. The extension of endless functionalities add to the convenience of WordPress via the use of plug-ins. As of the latest count, WordPress has about 23,000 plug-ins.
Themes. You can choose from pre-built theme or create a fully-customized one according to your own company needs or creative taste. Although other platforms also offer theming, WordPress provides more options and possibilities.
Simple user interface. Working through WordPress is as easy as (and sometimes easier than) using Facebook. As a marketer you’d feel like being a professional web designer when perking up your site.
Also, the value of WordPress not only lies on its technical aspects, but also in its social capabilities. Since the network is built around millions of people – most of them make a living through WordPress – one can rely on tons of help from a huge community in overcoming challenges or in acquiring useful tips in making a site more productive and attractive for business.