Managed data service providers, although a very lucrative business for a qualified IT professional, can be wanting in revenue, if the proper customers are not met or served. While the market is huge, considering the hundreds of companies increasingly dependent on data management systems to support their operations, not all of them will be in need of what you offer. While you can use lead generation to persuade prospects, you can only do so much. What your IT managed service business needs are qualified IT leads. One way to ensure their quality is to employ IT telemarketing as a communication medium.
Surely, there will be many of you who will be raising eyebrows over this idea. After all, telemarketers are the kind of marketers that leave a bad taste in the mouth of some people. Besides, you are the expert on technology-based services. Why would you employ what is clearly an old-fashioned way of promoting your product or service? It is for the simple reason that you are the expert in IT-based work. You are not the expert in marketing. Another point is that you are targeting other businesses. There are some executives that prefer the telephone when it comes to business transactions or negotiations.
If that is the case, then you may very well let the experts generate the IT sales leads that your marketing team will need. Even if you do not have a marketing team to generate those business leads, you can always hire the services of a IT appointment setting team.