Social media marketing is here to stay, that is the rule. This is something that marketers conducting IT appointment setting campaigns have to accept. Today’s modern world of business had to rely on it. Distance-wise and cost, social media can be good in gauging the market, not to mention increasing your choices of B2B leads in the market, but there is always the question of whether it is efficient or not. With the way results are coming today, with sales leads being slow to come in as it is. Should we end social media marketing?
It cannot be helped if the results come in so slow. Social media, despite its reach in the market and its in-depth connection with the audience, can be tricky come lead generation time. This is a world that can be pretty unforgiving when they sniff out something that blatantly smells like selling. No doubt that this is a problem that has puzzled marketers for years. You are now more connected with your prospects now, so why can you not convert these into business?
The answer lies in the methodology. Social media is good for engaging the audience, but for conversion into business, you will need other communication tools, telemarketing for example. Yes, this may be an out-dated form of marketing for most people, especially in the IT industry, but it is still a good way to generate more sales leads. A simple phone call can mean a great thing for business executives that want to have someone real to talk to.