Companies these days, especially those that offer IT support services, stand to benefit if they could increase their chances of making deals with other firms. After all, this is a very competitive environment, where companies that come and go are the norm. In order for these firms to gain a lead, they would need to use a lot of IT leads.
With good IT leads, you can hope to increase your clientele in a short time. Not only is it a time-saver, it's also efficient and very cost-effective.