Telemarketing is, without any doubt, real hard work, not to mention being a thankless one. We have to contend with lots of rejections, lack of information, as well as low production of B2B leads. But still, even with rather dismal numbers, if the appointment setting process was properly organized, then the quality of these sales leads would be high. But this will depend not just on one person. You have to get everyone involved, and that includes your prospects as well.
Teamwork is not exclusive to only one side. In a business environment, both the buyer and the seller need to cooperate in finding a solution. If you think about it, even if you have a lot of products or solutions to offer, without knowing what exactly your sales leads prospects need, then you will not be able to offer the right one. Getting the information you need from your prospects requires the full cooperation of the other party.
It is not that difficult to get to that level. Let us go about it this way: this is not an ‘us vs. them’ deal, this is actually an ‘us vs. the problem’ situation. Standing on the same side with your customers promotes greater cooperation and teamwork from them. They know that they have a problem, so you should let them tell you what exactly it is, what solution they need, and only then should you make an offer. Of course, you can add a few more details to make things easier but, essentially, your aim here is to make the lead generation process as painless as possible.