While Iron Man 3 is still playing in theaters, now might just be a good time to discuss its success in the international market. How they did that is a good lesson for companies that wish to expand their lead generation campaign internationally. To be as successful as Iron Man 3 in terms of generating more sales leads, it is good to remember these tips:
Simplicity of concept – Iron Man is all about a man who gets superpowers through his suit. It works well with the audience, and it will work the same way with your business as well. Be simple in your idea. Choose the one concept that will tell prospective B2B leads about who you are.
- Marketing segmentation – Iron Man is an action movie. For promotions, it used various marketing mediums to announce its showing. Applying that in your business, this means creating marketing content geared at a specific market, using various mediums like social media or even telemarketing.
- Be consistent – this is one point that a lot of marketers end up missing, and one that Iron Man has successfully exploited. No matter what communication medium you use, as long as you stay consistent with the kind of message you share, then it would be less confusing and troublesome for your appointment setting team.