Steve Jobs is one of the most iconic businessmen in recent history. He built what is today on of the most well-known brands in the world, Apple Inc. And he did that with two things he is best known for: marketing and innovation. At heart, Jobs is a marketer. He has the talent in generating sales leads on a grand scale. He is also a creative genius, often eschewing focused groups (the basis of innovation for some companies) and trust his gut instincts on the design, presentation, and delivery of many Apple products we love today. So how does this apply to lead generation?
To start with, Jobs understands what the future might hold. And he is not afraid to step forward into the unknown. It takes an innovative mind and lots of guts to do that, and in exchange, Jobs and his company is enjoying the rewards. This is a good lesson for your business as well. If you want to take the lead, it makes sense to step forward, be different from the rest. If it means embracing new tactics, like social media, or saying hello to old ones, like telemarketing, then so be it. The focus here is in getting the desired results in your appointment setting campaign.
Sure, there are risks in trying to emulate Steve Jobs, like when your attempts at taking the lead fails, but you should not be afraid to try. Only by doing it and doing it well will you have any success in lead generation.