Rumors have it. “Telemarketing is dead,” some critics say. But little did they know that an effective direct response tool like the use of the telephone does live for a long time. Whatever unflattering words are thrown, marketing through the phone still works. IT companies that always encounter a steep path towards success can be some of the numerous business organizations that can gain the benefits of using IT telemarketing. You do know, even the dogs in the street, that nearly all end consumers and companies sign up for a telephone service. From that alone, the guarantee of reaching the sales prospects are achieved with ease and high speed is credible.
Well, let us be honest. Supporters of telemarketing understand the risks involved by using calling as the major medium. Just like all the other tools, it has its own imperfections and the lack of expertise can put your business in grave danger. But, there is nothing to worry when your pursuit is in good hands. Trustworthy telemarketing call centers that are backed-up by successful previous engagements can handle the job well for you. Besides, outsourcing this non-core function proves to be a money saver. The following specifies the things telemarketing can do for your IT lead generation:
- Precision targeting. Only leads that are within the ambit of your pre-determined criteria are qualified for appointments.
- Gives you the most recent business and consumer contact information directly given by the prospective clients.
- Expenses are greatly reduced, including capital and daily operational costs.
- Appointments are set-up to prospects that have the budget, authority and current need to work with you.