IT telemarketing, that one profession that seems to be very incongruous with today’s modern business world. While there are plenty of us here who are focused on using modern marketing tools to generate IT sales leads, like social media, search engine optimization (SEO) and email, there are still those among us who still believe in the power of a single phone call. And that is for a good reason.
To tell you the truth, no business-to-business (B2B) transaction is done solely on online means. At some point in the trail, you will have to meet up with the other party or, more commonly, give them a call. This is the same principle that appointment setting campaigns in this industry is based on. Lead generation is all about relationship building, and it has to be one that really matters, that carries weight. Social media and email can only do so much. Meeting with your prospects face-to-face is a much more ideal set-up. For those who cannot, given geographical or time constraints, then the next best thing would be a simple business call.
Phone calls are not nearly as outdated as most think it is. To tell you the truth, this is actually a very good method for an IT business executive (or his authorized representatives) to get in touch with other executives and ask them about their businesses. They could glean valuable business data, as well as an idea on where to generate their next source of B2B leads.
Just give that phone a try. You might be surprised at what you can gain for your lead generation campaign.