Technology is a thriving business, but marketing and selling high-value and complex IT solutions to CIOs/CTOs can be extremely challenging especially if a salesperson has little idea about the landscape of technology and how leaders in this industry conduct their business.
Since most IT companies are founded and run by computer technologists and system engineers, the lack of dedicated sales and marketing staff poses problems when it comes to generating IT sales leads and implementing business development activities. Technology providers often find their business in a constant struggle to bring in new clients, lead generation and prospecting initiatives are set aside and companies are caught in a difficult market positioning situation.
For IT services and products vendors that simply don’t have the time and resources to run a consistent marketing strategy, outsourcing marketing services can be a smart option. Some organizations hire external services to take care of direct mailing, Internet marketing, print advertising and B2B telemarketing.
Out of all the above mentioned marketing methods, B2B telemarketing is the most preferred by many IT and managed services providers. This is because telemarketing for technology is the fastest and most flexible way to market complex solutions.
Due to the effectiveness of telemarketing, a great number of teleservices providers that offer services solely to technology companies have sprouted from across the globe. This is because marketing high-technology enterprise solutions requires a more strategic and creative approach to communicating brand messages and value propositions.
IT telemarketing services include lead generation, appointment setting, lead nurturing, database cleansing, etc. These services are designed specifically to help IT companies to effectively market their services and products, reach top-level IT decision makers, nurture existing relationships and build new ones, and ultimately, boost their bottom line.
If your technology business is on the brink of collapse because no new business is coming in and you are finding it difficult to market your services/products, consider the fastest, most efficient and cost-effective approach. Hire an IT telemarketing company to promote your market-worthy solutions.